JOHN KRUBSKI

Decision-Making and Strategic Advisor

John Krubski is Founding Director of the Institute for Applied Decisional Sciences. In the course of more than 25 years of helping client companies achieve repeatable Moments of Genius, Krubski developed the foundational principles of Thinking Whole and Breaking Genius. Thinking Whole can be thought of as the Third Way, or System 3, in the context of David Kahneman’s Nobel-winning foundational Behavioral Economics principles as defined by Thinking Fast and Thinking Slow. Thinking Whole is a platform that combines the best of Kahneman’s two decisioning systems but expands their utility into the sphere of applied innovation, creativity, and moments of genius.

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